Making Waves in 2024

Cherry Pick Talent’s Media Highlights in Gaming & Influencer Marketing

2024 has been a remarkable year for Cherry Pick Talent (CPT). From leading innovative influencer marketing campaigns to pushing boundaries in the gaming industry, our work has gained attention across the media. Whether it’s through Fortnite Creative campaigns or sharing insights on influencer marketing trends, we’re proud to contribute to the evolution of these dynamic industries.

Here’s a recap of some of the key moments from this year.

Dude Perfect Campaign: Fortnite Dodgeball

Our Dude Perfect Dodgeball campaign brought gaming, entertainment, and influencer marketing together in a way that resonated with audiences worldwide. Built within Fortnite Creative, this game reached millions of players and highlighted the potential of interactive branded experiences.

As Coby Cotton from Dude Perfect shared in VentureBeat, “This is a really exciting one for us. It’s been a passion project for a lot of people on the team for a while. We love pioneering… it feels like another big step.”

Media Coverage:

• Forbes: Dude Perfect Brings Dodgeball Game to Fortnite World
• Digiday: A Year After a Revamp by Epic Games, Fortnite Creative Is Having Its Youtube Moment
• The Esports Advocate: Dude Perfect Launches Dodgeball in Fortnite
• VentureBeat: Fortnite Is Getting a Dude Perfect Mode
• Bleeding Cool: Dude Perfect Dodgeball Launches in Fortnite Creative
• GoNintendo: Dude Perfect Dodgeball Experience Available in Fortnite
• Dexerto: How to Play Dude Perfect’s Dodgeball Map in Fortnite
• Tubefilter: Dude Perfect Just Fired Up Its Own Custom Fortnite Mode

Learn more about the Dude Perfect campaign.

Tetris Color Climb: Bringing a Gaming Icon to Fortnite Creative

The Tetris Color Climb campaign honored 40 years of a global gaming icon by merging nostalgia with modern gaming platforms. Leveraging Fortnite Creative, CPT brought the Tetris brand to a new generation of players.

Speaking about the campaign, Agatha Bleuzen, Managing Director of Cherry Pick Gaming, shared in Esports Illustrated, “Since Fortnite Creative has cemented itself as a vehicle to grow engagement for both creators and brands, it only made sense to leverage the platform and the existing Color Climb! Island to reach new players as the Tetris brand continues to evolve.”

Media Coverage:

• Men’s Journal: Fortnite Creative’s Color Climb! Gets a Tetris Makeover
• Bleeding Cool: Tetris Has Launched a New Fortnite Creative Island
• Esport.gg: Tetris Announces $10K Fortnite Tournament and Map
• Esports Illustrated: You Can Play Tetris in Fortnite for Its 40th Anniversary
• Pocket Tactics: Tetris Slots into Fortnite Creative’s Color Climb! Experience
• Pocket Gamer: PlayStudios’ Tetris to Produce Unofficial Experience in Fortnite

CPT’s Thought Leadership: Influencer Marketing and Emerging Trends

Beyond campaigns, CPT has contributed valuable insights to the evolving landscape of influencer marketing and gaming. From exploring AI influencers to addressing de-influencing trends, we’ve been part of important industry conversations shaping the future.

As Niki Albon, our Head of Creative, explained in Creative Moment, “This is a human industry that requires a human touch… Authenticity and long-term ambassador relationships are the way forward, not fleeting one-and-done deals.”

Media Coverage:

• PR Week: AI Influencers Are Odd, but Odd Can Work
• VeraContent: Promoting Your Global Brand with TikTok Influencer
• Creative Moment: De-Influencing and the Decline of Platforms: The Trends of 2024

CPT was also honored to be recognized as one of the world’s top 30 influencer marketing agencies this year.

Looking Ahead to 2025

This year’s media coverage reflects the dedication and collaboration that define Cherry Pick Talent. As we move into 2025, we remain focused on delivering impactful campaigns, fostering meaningful partnerships, and driving conversations that shape the future of influencer marketing and gaming.

Ready to collaborate? Get in touch through our website—we’d love to hear from you!