These Social Media Platform updates may impact your brand campaigns. Read more to learn how to use them to your brand's advantage.

June 2025 Social Insights: Key Updates

Every month, new features and updates quietly shift the social media landscape. Small moves with the power to redefine how brands connect, engage, and perform. This June, these four insights stood out to us, and here’s why they matter to your next campaign.

TikTok & Meta Enter the TV Streaming Space

TikTok and Meta are launching TV apps to challenge YouTube’s stronghold as the top TV streaming platform. This signals a shift toward longer-form content consumption beyond mobile devices. For marketers, this means rethinking cross-screen strategies to capture viewers in living rooms, as well as in their hands.

Instagram’s Teleprompter Feature for Creators

Instagram’s new “Edits” app will include an in-app teleprompter to help creators deliver smoother, more polished video content. This allows brands and creators to deliver more natural, on-point messaging that resonates with audiences.

Twitch Introduces Vertical Livestreaming

Twitch’s beta rollout of vertical livestreaming means creators can now broadcast in mobile-friendly formats, opening up access to mobile-only viewers. This game-changing social media insight unlocks a huge new audience, and signals Twitch’s commitment to adapting to evolving viewing habits.

ALO Yoga’s $150M Influencer Lawsuit

Finally, the $150 million lawsuit involving ALO Yoga is a real wake-up call for brands about the importance of FTC disclosure compliance. At Cherry Pick Talent, we believe sponsored content transparency isn’t optional - it’s essential for building trust with audiences and promoting brands both ethically and successfully.

What These Updates Mean for You

Platform updates might seem small at first glance, but they can radically alter engagement, creative strategy, and legal considerations. Here are the key takeaways to carry forward from our June 2025 social media insights.

Stay ahead. Platforms often reward early adopters with boosted engagement, so incorporating new features first can amplify your reach.

Be flexible. As viewing habits shift, like Twitch’s push into vertical video, be open to pivoting your content formats to meet audiences where they are.

Prioritize transparency. Lawsuits like ALO Yoga’s prove why FTC disclosure is non-negotiable. Cutting corners risks reputation and legal trouble.

At Cherry Pick Talent, we stay on the pulse of relevant platform news to keep our clients informed and ensure their campaigns are as successful and strategic as possible.

Interested in activating an impactful social media campaign that leverages the latest platform updates?Reach out and let’s chat.